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duthler fleetMillbrook Customer Oregon Mutual Insurance Wins Prestigious IASA 2012 Technology Innovation Award for MiAgents Implementation
Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, announced today that Oregon Mutual Insurance (OMI) won the IASA 2012 Technology Innovation Award for their implementation of MiAgents, Millbrooks new and innovative iPad application for mobile agency management.
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The IASA 2012 Technology Innovation Award for OMIs implementation of MiAgents was announced on June 5, 2012 at the IASA Annual Conference & Business Show in San Diego, where Millbrook participated as an exhibitor. In announcing the award, the IASA judging committee was impressed by OMI’s innovative way of changing the conversations with their independent agents. According to the committee, the comprehensive MiAgents application drives new business growth and retention in this competitive marketplace. They have found a way to quantify subjective agency visits into actionable field intelligence utilized to manage strategic decisions.”
MiAgents is the first mobile application in the insurance industry that transforms agency relationship management and turns anecdotal perceptions into actionable field intelligence. 
The MiAgents implementation was intended to increase retention, new business, and the quality of OMIs book of business within agencies.
MiAgents has enabled OMI to significantly increase the carrier / agency partnership and true business value of OMIs marketing function to agency CSRs and principals by providing real-time and current business critical data that is timely and actionable. Marketing field intelligence is turned into quantifiable data and easily and effectively analyzed, trended, and turned into appropriate and tangible action for OMI business units and executive management. Additionally, OMI marketing managers have experienced a much more efficient agency preparation process and have access to a greater breadth of information.
Using MiAgents information collection tools, OMI receives agent feedback and marketing rep trip report information in ways that are now quantifiable. This information becomes actionable as OMI analyzes trends of feedback that are specific to questions and hot spot areas of interest. Also, MiAgents alerts that highlight key account renewal information allow OMI to work with agents to save accounts that are sometimes have certain challenges. Knowing this in advance allows OMI to proactively work with the agent on these accounts, for the mutual benefit of the agent and of OMI.
Bryan Fowler, Vice President of Information Technology for OMI, said We are honored to receive the IASA 2012 Technology Innovation Award for the MiAgents implementation. This initiative shows our continued investment in the agency partnership model by providing relevant, real-time data and information, facilitating the business conversation between Oregon Mutual Insurance and our agents. By arming our marketing reps with real-time intelligence and simplifying entry and review of trip reports we are moving from under-informed agency visits to action oriented business sessions.
Jack Plunkett, Principal and Co-Founder of Millbrook, commented that “We are thrilled that OMI won the IASA 2012 Technology Innovation Award for implementing MiAgents. MiAgents focuses on one of the most critical and universally underserved business functions within the agency distribution channel the carrier/agency partnership. From that standpoint, MiAgents is a game changer in the industry, allowing carriers to move from having cordial meetings to really managing the agent relationship and providing solid business value.
About Oregon Mutual Insurance
Oregon Mutual Insurance is the oldest independent mutual insurance company west of the Mississippi (established in 1894), serving Oregon, Washington, California, Idaho and Nevada. Oregon Mutual Insurance offers personal, commercial and farm insurance and enjoys an Excellent rating from A.M. Best.
About Millbrook 
Known as The Insurance Data Experts, Millbrook has successfully served the Property and Casualty (P&C) industry for over eighteen years through its laser focus on insurance-specific Data Solutions. Millbrook helps its clients unleash the power of their data and deliver clear cut superior returns for their technology investments, leveraging highly regarded data strategies and methodologies as well as utilizing a proven best-of-breed ODS, Business Information Warehouse and operational analytics. Millbrooks data platforms enable a solid foundation for SOA compliant architecture.
Working to meet the escalating demands for anytime access to business-critical data, across the entire organization and departmentally, Millbrook provides flexible and scalable solutions to insurance carriers seeking to harness the power of their data. More information about Millbrook can be found at