Duthler Fleet

Los Angeles, CA (PRWEB) January 20, 2012

Easily the most important trend for the auto industry at the 2012 Consumer Electronics Show was the increasing role of advanced in-car technology. However, Total Car Score Editor in Chief Karl Brauer feels the more compelling story is the potential clash between market forces rising to meet the demand of tech-hungry buyers and government safety regulators looking to inhibit the availability of these new tools.

More and more people want to stay connected with the web and with social media when in their cars, and car companies are responding by providing ever-more capable and elaborate in-car technology interfaces. Some of these, however, may run afoul of developing federal legislation that could ban in-car mobile phone use, as well any access to social media apps and other information feeds.

Youve got car companies and suppliers investing a lot of money in developing these systems, so they wouldn’t want to see all that investment suddenly outlawed, said Brauer. And you have consumers demanding these systems, so the average person isn’t going to want to see their budding in-car technology suddenly disappear. When there are market incentives to produce ground-breaking tech, and the government is intent on limiting that tech for safety reasons, there is going to be an inevitable clash between these two forces.

Some of the notable auto innovations at CES:

????? Cadillac exhibited its new multi-touchscreen entertainment system, which will imitate the user-experience of a smartphone, as well as a customizable dashboard interface.

????? Voice-activation, particularly for navigation, aims to keep drivers’ eyes on the road instead of the touchscreen.

????? The ability to charge mobile devices through a wireless connection within the cabin, removing the need for power cords.

????? Audi debuted a user-swipable dual heads-up display, which can show an augmented-reality view of the cars environment.

Brauer pointed out that these leaps in technology provide another sign of the North American auto industrys resurgence. He said, That auto companies are so willing to invest so much money and so many resources into development is an encouraging sign for the future of the industry.

About Total Car Score

Total Car Score is an automotive comparison site that will launch in the first quarter of 2012. Total Car Score will provide original content, reviews and insights from CEO and Editor in Chief Karl Brauer and his editorial team. Prior to founding TotalCarScore, Brauer served as Editor in Chief at Edmunds.com.

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(PRWEB) November 04, 2011

In its constant strive to make email marketing easy and accessible, GraphicMail reaches a milestone with this new, simpleto-use yet powerful newsletter editor. Most small business owners who use email marketing are not familiar with HTML, let alone have the time to search for images and create layouts for their mailings. GraphicMails editor makes it easy to select tried & tested templates, edit text inside images and apply your own branding to the layout via a simple color-picker.

GraphicMail conducted a survey in August 2010, which revealed that a mere 21% of its clients HTML. Due to this, GraphicMail developed a new online editor which bypasses the need for any HTML expertise with more user-friendly tools. GraphicMails 2011 Editor gives users features such as in-image editing, drag-and-drop elements and table editing. With the launch of this new editor, GraphicMail also simplified their newsletter creation menu within the applications dashboard, making it easier to produce newsletters from start to finish rapidly, and to manage and edit them on the go.

Users are able to drag and drop individual elements, and the on-board photo editor allows for the easy manipulation of images; with the ability to work in layers and change text within images. This feature is especially useful when developing email newsletters for multiple languages or for different segments in an opt-in email database.

With this newsletter editor; images, structure and branding all work beautifully to help email marketers create customized campaigns that authentically reflect their business profile or brand through a streamlined, flexible interface; luring their readers attention more easily during those crucial first-look moments.

The 2011 Editor includes a host of new features and improved usability:

Drag & Drop functionality

On the fly image edit

Create and edit text inside images

Simplified interface

New easy template selection process

Access to 300 free templates

Templates are tested across all major email clients

This latest product development ties in with GraphicMail’s ongoing drive to make its bulk email software more efficient and its user experience progressively easier, while keeping more advanced features powerful for sophisticated users.

“GraphicMails recent launch of its new editor has opened a new dimension to the previously, somewhat limited, process of newsletter building. The 2011 Editor links a design editor, drag-and-drop and code your own HTML if you know how modes with a multitude of new, powerful editing features. The uniquely new-looking interface can be easily understood, allowing you to quickly get involved in multifaceted design processes.” – AndrewGlenister, GraphicMail Systems Analyst.

About GraphicMail

Quattro Internet Solutions (Ltd) t/a GraphicMail is a hosted email marketing solution which lets users design beautiful emails, manage contact lists and track their campaign performance. GraphicMail has been used by customers such as, Europcar, the American Medical Association and SA Airlink since 2002. It is available in 10 languages and is represented by over 17 offices globally. Follow GraphicMail on Twitter, Facebook and their email marketing blog.

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